$0
until your site is live
See the whole thing before you pay.
We build the full site first. Around day five it’s finished, live and on your phone. Only then is the $1,249 due. If you don’t like it, you’ve paid nothing.
Roofers · Melbourne
More roofing jobs, booked. Every enquiry called back in five minutes.
Leaks, restorations and re-roofs. After a storm, everyone needs a roofer at once, and the job goes to whoever calls back first. We make sure that’s you. You pay nothing until your site is live.
- 5.0 on Google
- No lock-in
- Melbourne based
Evening, Luke.
New leads · hottest first
Glen PorterHot96/100
Roof leak after the storm · Frankston
Urgent. Tiled roof, single storey. Owner occupied.
From your Instagram ad · called back in 2 min
BookedQuotedJunk
Kerry WalshCold
52km outside your area · filtered out
An example enquiry, from form to booked job
The work you want
More of the jobs you actually want.
We aim your ads and your website at the roofing work you want more of, and away from the jobs you’d rather not drive across town for.
- Leak repairs
- Storm damage
- Roof restorations
- Re-roofing
- Gutters and downpipes
- Roof inspections
What your booking form asks
- 1What’s the problem?A leak, storm damage, a restoration, a re-roof, or gutters
- 2Is water coming in now?So the urgent ones are called first
- 3Tile or metal?So you know what you’re working with
- 4Single or double storey?Handy before you load the ladders
- 5Which suburb?Outside your area? It’s marked cold, not sent to you as a job
Every enquiry arrives with these answers, before you pick up the phone.
After a storm, everyone rings around.
Roofing work comes in waves. When a storm hits, people ring three or four roofers and book whoever calls back. Mac calls every enquiry back within five minutes and books the urgent ones in first.
How it works
Five parts. One system.
We build and run all of it, so nothing falls through the gaps. See each part in detail
- The offerWe work out what makes you the obvious choice in your area, in plain words.
- The websiteMade for phones. It asks the right questions, then takes the booking.
- The adsGoogle and Meta ads aimed at your suburbs and your best roofing jobs.
- The call backMac rings every new enquiry within five minutes, day or night.
- Your CRMScored leads, quotes and invoices, all on your phone.
The deal
You don’t pay us until we’ve proved it.
Both of these are written into your agreement before you sign anything.
$0/mo
until a real lead lands
The monthly starts when the phone does.
The $479 a month starts the day we hand you a real, contactable enquiry from your service area. Not the day you sign.
Can the ads go up after a storm?
Yes. Tell us and we’ll raise the budget while the work is there, then bring it back down. Ad spend comes off your own card, so you’re always in control of it.
What if I’m booked out for weeks?
Mac only offers the slots you allow. When you’re full, he can take the details and book the visit further out.
Will customers get a price over the phone?
No. Mac never makes up a price. He books a time for you to look at it, and the summary tells you what you’re walking into.
What does it cost?
$1,249 once your site is live and you’ve seen it working, then $479 a month, starting the day we hand you a real lead. Ad spend is separate and paid straight to Meta and Google from your own card.
Is there a lock-in contract?
No. Leave whenever you like, and take your site, your domain and your customer list with you.
Who is Mac?
Mac is the AI voice assistant built into your system. We set him up with your services, prices, areas and hours. He calls new enquiries back, asks the right questions and books jobs in the slots you allow.
Book a call
Book a 15-minute call.
We’ll look at your business the way a customer would: where enquiries are slipping away, what your offer says about you, and what a month of properly run ads could look like in your area. No slide deck and no pressure.
1 of 7
You’re booked in. Talk soon.
We’ll ring you in the time you picked. If something comes up before then, text or call 0481 569 453.
Preview only: this copy of the page isn’t connected, so nothing was sent. On criteriondigital.com.au it goes straight into the CRM.
- Nothing gets signed on the call
- A straight answer, even if it’s “not yet”
- We reply within one business day
5.0 on Google
“The experience i had with this company has been wonderful they were quick to respond and kept me updated throughout the whole process. It was all clearly laid out which made it easy and hassle-free. I am very pleased with the outcome and would highly recommend them to other tradies.”
- Text or call
- 0481 569 453
- Hours
- Mon to Fri, 9am to 6pm
Not ready for a call? Get a free audit.
We check your website, Google profile and reviews against three local competitors and send you the fixes in plain English. Free, with no sales pitch.