$0
until your site is live
See the whole thing before you pay.
We build the full site first. Around day five it’s finished, live and on your phone. Only then is the $1,249 due. If you don’t like it, you’ve paid nothing.
Builders · Melbourne
Better building enquiries. Qualified before you drive out.
Extensions, renovations and decks. We build your website, run your ads and call every enquiry back within five minutes. Mac asks about plans, budget and timing first, so you only quote the jobs worth quoting. You pay nothing until your site is live.
- 5.0 on Google
- No lock-in
- Melbourne based
Evening, Matt.
New leads · hottest first
Rachel NgHot78/100
Rear extension, two rooms · Mornington
Plans ready. Budget $180–220k. Wants to start in spring.
From your Facebook ad · called back in 2 min
BookedQuotedJunk
Ben OkaforCold
No plans or budget yet · just looking
An example enquiry, from form to booked job
The work you want
More of the jobs you actually want.
We aim your ads and your website at the building work you want more of, and away from the jobs you’d rather not drive across town for.
- Extensions
- Renovations
- Kitchens and bathrooms
- Decks and pergolas
- Second storeys
- Granny flats
What your booking form asks
- 1What are you planning?Extension, renovation, kitchen or bathroom, deck, or something else
- 2Do you have plans drawn?Yes, in progress, or not yet
- 3What’s your rough budget?So you know whether the site visit is worth it
- 4When do you want to start?This year, next year, or just looking
- 5Which suburb?Outside your area? It’s marked cold, not sent to you as a job
Every enquiry arrives with these answers, before you pick up the phone.
Site visits are where your week goes.
Building jobs are big decisions, and plenty of enquiries are people who are only dreaming. Mac asks about plans, budget and timing before anything is booked, so your site visits are with people who are ready to go.
How it works
Five parts. One system.
We build and run all of it, so nothing falls through the gaps. See each part in detail
- The offerWe work out what makes you the obvious choice in your area, in plain words.
- The websiteMade for phones. It asks the right questions, then takes the booking.
- The adsGoogle and Meta ads aimed at your suburbs and your best building jobs.
- The call backMac rings every new enquiry within five minutes, day or night.
- Your CRMScored leads, quotes and invoices, all on your phone.
The deal
You don’t pay us until we’ve proved it.
Both of these are written into your agreement before you sign anything.
$0/mo
until a real lead lands
The monthly starts when the phone does.
The $479 a month starts the day we hand you a real, contactable enquiry from your service area. Not the day you sign.
I don’t want lots of small jobs.
Then we don’t chase them. The ads are aimed at bigger work, and the booking form asks about budget, so small jobs are marked cold instead of booked.
How do you show my past work?
Your website shows your real job photos. We ask for them during set-up, in your client portal.
My jobs take months to close. How do I know the ads work?
Every enquiry is tracked back to the ad that brought it, and you mark each one as quoted or booked in the CRM. You can see which ads bring the jobs that actually go ahead.
What does it cost?
$1,249 once your site is live and you’ve seen it working, then $479 a month, starting the day we hand you a real lead. Ad spend is separate and paid straight to Meta and Google from your own card.
Is there a lock-in contract?
No. Leave whenever you like, and take your site, your domain and your customer list with you.
Who is Mac?
Mac is the AI voice assistant built into your system. We set him up with your services, prices, areas and hours. He calls new enquiries back, asks the right questions and books jobs in the slots you allow.
Book a call
Book a 15-minute call.
We’ll look at your business the way a customer would: where enquiries are slipping away, what your offer says about you, and what a month of properly run ads could look like in your area. No slide deck and no pressure.
1 of 7
You’re booked in. Talk soon.
We’ll ring you in the time you picked. If something comes up before then, text or call 0481 569 453.
Preview only: this copy of the page isn’t connected, so nothing was sent. On criteriondigital.com.au it goes straight into the CRM.
- Nothing gets signed on the call
- A straight answer, even if it’s “not yet”
- We reply within one business day
5.0 on Google
“The experience i had with this company has been wonderful they were quick to respond and kept me updated throughout the whole process. It was all clearly laid out which made it easy and hassle-free. I am very pleased with the outcome and would highly recommend them to other tradies.”
- Text or call
- 0481 569 453
- Hours
- Mon to Fri, 9am to 6pm
Not ready for a call? Get a free audit.
We check your website, Google profile and reviews against three local competitors and send you the fixes in plain English. Free, with no sales pitch.