$0
until your site is live
See the whole thing before you pay.
We build the full site first. Around day five it’s finished, live and on your phone. Only then is the $1,249 due. If you don’t like it, you’ve paid nothing.
Air conditioning · Melbourne
More air conditioning installs. Every enquiry called back in five minutes.
Split systems, ducted and repairs. When the first hot day hits, everyone wants a quote at once. We build your website, run your ads and call every enquiry back within five minutes, so you get there first. You pay nothing until your site is live.
- 5.0 on Google
- No lock-in
- Melbourne based
Evening, Nick.
New leads · hottest first
Mark RussoHot89/100
Split system install, three rooms · Cheltenham
Owner. Three bedrooms. Ready to go this month.
From your Facebook ad · called back in 2 min
BookedQuotedJunk
Lena BrooksCold
Asking about a portable unit · filtered out
An example enquiry, from form to booked job
The work you want
More of the jobs you actually want.
We aim your ads and your website at the air conditioning work you want more of, and away from the jobs you’d rather not drive across town for.
- Split system installs
- Ducted systems
- Multi-room systems
- Replacements
- Repairs and servicing
- Heating
What your booking form asks
- 1What do you need?A new split system, ducted, a repair or service, or something else
- 2How many rooms?So you can size it before you go
- 3Is there an old unit to remove?So nobody is surprised on the day
- 4When do you want it in?Before summer, this month, or no rush
- 5Which suburb?Outside your area? It’s marked cold, not sent to you as a job
Every enquiry arrives with these answers, before you pick up the phone.
The first hot weekend is a race.
Air conditioning enquiries come in a rush. People fill in three or four forms and book whoever calls first. Mac calls back within five minutes, even on a Saturday night.
How it works
Five parts. One system.
We build and run all of it, so nothing falls through the gaps. See each part in detail
- The offerWe work out what makes you the obvious choice in your area, in plain words.
- The websiteMade for phones. It asks the right questions, then takes the booking.
- The adsGoogle and Meta ads aimed at your suburbs and your best air conditioning jobs.
- The call backMac rings every new enquiry within five minutes, day or night.
- Your CRMScored leads, quotes and invoices, all on your phone.
The deal
You don’t pay us until we’ve proved it.
Both of these are written into your agreement before you sign anything.
$0/mo
until a real lead lands
The monthly starts when the phone does.
The $479 a month starts the day we hand you a real, contactable enquiry from your service area. Not the day you sign.
Can you push installs over repairs?
Yes. We aim the ads at the work you want more of, and the booking form tells you which kind of job each enquiry is before you call.
We’re flooded in summer and quiet in winter.
We lift the ads before the hot weather, and in winter we can switch the focus to heating, servicing and replacements.
Will customers get a price over the phone?
No. Mac never makes up a price. Most installs need a look at the walls and power first, so he books that visit and tells the customer what to expect.
What does it cost?
$1,249 once your site is live and you’ve seen it working, then $479 a month, starting the day we hand you a real lead. Ad spend is separate and paid straight to Meta and Google from your own card.
Is there a lock-in contract?
No. Leave whenever you like, and take your site, your domain and your customer list with you.
Who is Mac?
Mac is the AI voice assistant built into your system. We set him up with your services, prices, areas and hours. He calls new enquiries back, asks the right questions and books jobs in the slots you allow.
Book a call
Book a 15-minute call.
We’ll look at your business the way a customer would: where enquiries are slipping away, what your offer says about you, and what a month of properly run ads could look like in your area. No slide deck and no pressure.
1 of 7
You’re booked in. Talk soon.
We’ll ring you in the time you picked. If something comes up before then, text or call 0481 569 453.
Preview only: this copy of the page isn’t connected, so nothing was sent. On criteriondigital.com.au it goes straight into the CRM.
- Nothing gets signed on the call
- A straight answer, even if it’s “not yet”
- We reply within one business day
5.0 on Google
“The experience i had with this company has been wonderful they were quick to respond and kept me updated throughout the whole process. It was all clearly laid out which made it easy and hassle-free. I am very pleased with the outcome and would highly recommend them to other tradies.”
- Text or call
- 0481 569 453
- Hours
- Mon to Fri, 9am to 6pm
Not ready for a call? Get a free audit.
We check your website, Google profile and reviews against three local competitors and send you the fixes in plain English. Free, with no sales pitch.