$0
until your site is live
See the whole thing before you pay.
We build the full site first. Around day five it’s finished, live and on your phone. Only then is the $1,249 due. If you don’t like it, you’ve paid nothing.
Plumbers · Melbourne
More plumbing jobs, booked. Every enquiry called back in five minutes.
Burst pipes and blocked drains go to whoever calls back first. We build your website, run your ads and call every new enquiry back within five minutes, day or night, so that’s you. You pay nothing until your site is live.
- 5.0 on Google
- No lock-in
- Melbourne based
Evening, Dave.
New leads · hottest first
Nadia FenechHot89/100
Burst pipe under the house · Brunswick East
Owner. Wants someone tomorrow. Inside your area.
From your Facebook ad · called back in 2 min
BookedQuotedJunk
Dee HalloranCold
38km outside your area · filtered out
An example enquiry, from form to booked job
The work you want
More of the jobs you actually want.
We aim your ads and your website at the plumbing work you want more of, and away from the jobs you’d rather not drive across town for.
- Hot water replacements
- Blocked drains
- Burst pipes and leaks
- Gas fitting and appliances
- Bathroom and kitchen plumbing
- Emergency call-outs
What your booking form asks
- 1What’s the problem?Blocked drain, hot water, a leak, gas, or something else
- 2How urgent is it?Water running now, today, this week, or just after a quote
- 3Hot water: gas or electric?So you turn up with the right unit
- 4Which suburb?Outside your area? It’s marked cold, not sent to you as a job
- 5Owner or renting?Renters need the landlord’s OK first
Every enquiry arrives with these answers, before you pick up the phone.
When water’s coming through the ceiling, nobody waits.
Most plumbing enquiries are urgent. People ring two or three plumbers and book whoever answers first. Mac calls back within five minutes, day or night, weekends included, so the job comes to you.
How it works
Five parts. One system.
We build and run all of it, so nothing falls through the gaps. See each part in detail
- The offerWe work out what makes you the obvious choice in your area, in plain words.
- The websiteMade for phones. It asks the right questions, then takes the booking.
- The adsGoogle and Meta ads aimed at your suburbs and your best plumbing jobs.
- The call backMac rings every new enquiry within five minutes, day or night.
- Your CRMScored leads, quotes and invoices, all on your phone.
The deal
You don’t pay us until we’ve proved it.
Both of these are written into your agreement before you sign anything.
$0/mo
until a real lead lands
The monthly starts when the phone does.
The $479 a month starts the day we hand you a real, contactable enquiry from your service area. Not the day you sign.
Can you go after hot water jobs specifically?
Yes. We aim the ads and the website at the jobs you want more of, like hot water replacements, and away from the small ones you’d rather not drive across town for.
What about after-hours emergencies?
Mac calls back day or night, weekends included. You choose which slots he can book, so an after-hours job only goes in your calendar if you’ve said you take them.
I already get work from word of mouth. Why ads?
Word of mouth is great, but you can’t turn it up when it’s quiet. Ads can be turned up and down. And because every booked job is tracked back to the ad that won it, you see exactly what you’re getting for the money.
What does it cost?
$1,249 once your site is live and you’ve seen it working, then $479 a month, starting the day we hand you a real lead. Ad spend is separate and paid straight to Meta and Google from your own card.
Is there a lock-in contract?
No. Leave whenever you like, and take your site, your domain and your customer list with you.
Who is Mac?
Mac is the AI voice assistant built into your system. We set him up with your services, prices, areas and hours. He calls new enquiries back, asks the right questions and books jobs in the slots you allow.
Book a call
Book a 15-minute call.
We’ll look at your business the way a customer would: where enquiries are slipping away, what your offer says about you, and what a month of properly run ads could look like in your area. No slide deck and no pressure.
1 of 7
You’re booked in. Talk soon.
We’ll ring you in the time you picked. If something comes up before then, text or call 0481 569 453.
Preview only: this copy of the page isn’t connected, so nothing was sent. On criteriondigital.com.au it goes straight into the CRM.
- Nothing gets signed on the call
- A straight answer, even if it’s “not yet”
- We reply within one business day
5.0 on Google
“The experience i had with this company has been wonderful they were quick to respond and kept me updated throughout the whole process. It was all clearly laid out which made it easy and hassle-free. I am very pleased with the outcome and would highly recommend them to other tradies.”
- Text or call
- 0481 569 453
- Hours
- Mon to Fri, 9am to 6pm
Not ready for a call? Get a free audit.
We check your website, Google profile and reviews against three local competitors and send you the fixes in plain English. Free, with no sales pitch.