The call back
Every enquiry called back in five minutes.
Mac is the AI voice assistant built into every Criterion system. He rings each new enquiry within five minutes, day or night, asks the questions you would, and books the job in the times you allow. Then he writes it all up for you.
MacHi, it’s Mac from Kostas Plumbing. You just sent through an enquiry about a burst pipe?
NadiaYes. Water’s coming up under the floor.
MacOkay. Have you been able to turn the water off at the meter?
NadiaYes, it’s off now.
MacGood. I can get someone there at 7:30 tomorrow morning. Does that work?
NadiaPerfect, thank you.
- Burst pipe under the house, Brunswick East
- Owner. Water is off at the meter.
- Booked for Wednesday, 7:30am
An example call. Mac is set up with your own questions, prices, areas and hours.
Why five minutes
The first to call back usually gets the job.
Lots of people send the same enquiry to two or three businesses, then book whoever rings first.
You can’t answer on a roof
Enquiries arrive while you’re working. By the time you see them, the customer has often moved on.
Nights and weekends count
Plenty of enquiries come in after hours. Mac calls them back then, not the next morning.
First impressions stick
A quick, friendly call back tells the customer you’re organised before you’ve even met.
What Mac does
Four jobs, done every time.
We set Mac up with your services, prices, service areas and hours before he makes a single call.
Calls back in five minutes
Every new enquiry, day or night, weekends included.
Asks your questions
What’s wrong, how urgent it is and where they are. The questions you’d ask.
Books the job
Into your real calendar, in the times you allow. No double bookings.
Writes it up
What they need, when they want it and what they’re worried about, waiting in your CRM.
What Mac never does
You stay in charge.
Mac handles the speed. The decisions stay with you.
Never makes up a price
He takes the details and books a time for you to look at the job.
Never books a time you haven’t opened
He only offers the slots you allow.
Never sends a text or email without your OK
Replies he drafts wait for you to send, edit or skip. Once you trust them, you can let the simple ones go by themselves.
Never makes the big calls
Anything that needs your decision stays your decision.
In your CRM
See every call. Pause any time.
The Mac screen shows every call he’s handled, every lead he’s checked and anything he’s handed to you. Messages he’s written sit under “Waiting on your OK” until you say so.
- Calls, texts and emails in one place
- Send, edit or skip each message
- A pause button for when you need it
Questions
What people ask about Mac.
Want to hear him for yourself? .
Is Mac a real person?
No. Mac is an AI voice assistant. We set him up for your business with your services, prices, service areas and hours.
What does Mac sound like?
Calm, clear and friendly. You can hear his real voice in the 60-second video.
Can Mac answer my phone as well?
Yes, once your number is connected. If you can’t pick up, he answers, works out what’s needed and how urgent it is, and books it into your calendar.
What if the customer wants to talk to me?
Mac takes their details and lets them know you’ll call. It shows up in your CRM as handed to you, so you can ring them yourself.
Will Mac ever quote a price?
No. Mac never makes up a price or promises a time you haven’t opened. Anything that needs your call stays your call.
Can I turn Mac off?
Yes. There’s a pause button on the Mac screen in your CRM. Tap it again when you’re ready.
Does Mac cost extra?
No. Mac is part of the system, and $200 of texts and Mac minutes are included every month.
Book a call
Book a 15-minute call.
We’ll look at your business the way a customer would: where enquiries are slipping away, what your offer says about you, and what a month of properly run ads could look like in your area. No slide deck and no pressure.
You’re booked in. Talk soon.
We’ll ring you in the time you picked. If something comes up before then, text or call 0481 569 453.
Preview only: this copy of the page isn’t connected, so nothing was sent. On criteriondigital.com.au it goes straight into the CRM.
- Nothing gets signed on the call
- A straight answer, even if it’s “not yet”
- We reply within one business day
“The experience i had with this company has been wonderful they were quick to respond and kept me updated throughout the whole process. It was all clearly laid out which made it easy and hassle-free. I am very pleased with the outcome and would highly recommend them to other tradies.”
- Text or call
- 0481 569 453
- Hours
- Mon to Fri, 9am to 6pm
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